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Flawed ways to pursue competitive efforts that will successfully differentiate a company’s branded footwear from the branded offerings of rival companies include O failing to outspend rivals on advertising in all four geographic regions and pursuing a strategy to strongly differentiate the company’s product offering from the offerings of rivals rather than a strategy to weakly differentiate the company’s product offering (which is far less costly). O concentrating the firm’s differentiation efforts on only a single differentiating feature (such as having the highest S/Q rating in the industry or offering the highest number of models/styles). failing to bid aggressively enough to sign more celebrities to contracts than any other company in the industry, failing to offer 500 models/styles of branded footwear, and charging Internet prices and wholesale prices to footwear retailers that are too far above the prices charged by rival companies. failing to pursue actions to reduce the reject rates at each of the company’s plants. o not charging the highest wholesale price for branded footwear in all four geographic regions.
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