Discovering career opportunities Thinking about a career in economics? Find out what economists…

Discovering career opportunities Thinking about a career in economics? Find out what economists do by reviewing the Occupational Outlook Handbook in your library or online at This is an authoritative resource for information about all kinds of occupations. Search for “economists” and then answer these questions: Improving Your tech insights: data mining To find a few ounces of precious gold, you dig through a mountain of earth. To find a few ounces of precious information, you dig through mountains of data, using data mining, a combination of technologies and techniques to extract important customer insights buried within thousands or millions of transaction records. (Data mining has many other uses as well, such as identifying which employees are most valuable to a firm. And a related technology, text mining, applies similar analysis tools to documents.) Data mining is an essential part of business intelligence because it helps extract trends and insights from millions of pieces of individual data (including demographics, purchase histories, customer service records, and research results). Data mining helps marketers identify who their most profitable customers are, which goods and services are in highest demand in specific markets, how to structure promotional campaigns, where to target upcoming sales efforts, and which customers are likely to be high credit risks, among many other benefits. You may hear the terms business analytics and predictive analytics used in this context as well, to describe efforts to extract insights from databases. Research one of the commercially available data-mining or business analytics systems. The list of member companies of the Data Mining Group ( is a good place to start. In a brief email message to your instructor, describe how the system you’ve chosen can help companies market their goods and services more effectively.

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