Cryer Roussillon Limited is a trading company. At the beginning of the 2012 accounting year…

Cryer Roussillon Limited is a trading company. At the beginning of the 2012 accounting year (which ends on 31 December) a new managing director was appointed. He made the strategic decision to alter the company’s range of products. Previously, the company had concentrated on lower margin products within its industry, but the new MD decided to move into higher quality products which produce better margins. He has made several other changes to the company. He persuaded the board of directors that the company should invest in some badly needed new non-current assets, and the company took out a long-term loan to help finance the acquisitions. He has also obtained the agreement of the other directors (all of whom are shareholders) not to propose any dividend this year, so that profits can be retained in the company to help finance future growth. The summarized financial statements for 2012 (with comparative figures for 2011) are shown below. In the year ended 31 December 2011 Cryer Roussillon paid a dividend of £13 000 to its shareholders. In the year ended 31 December 2012 it paid no dividend. The managing director has asked you, as the company’s financial adviser, to write a confidential report to the board commenting upon items of significance in the accounts shown above. He would like you to calculate any key ratios which you consider to be important, and to provide an assessment of how the company is doing.

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