Carla, the CEO of Montana Vehicles Inc., is proud of her company’s penetration across so many…

Carla, the CEO of Montana Vehicles Inc., is proud of her company’s penetration across so many markets. Montana produces a variety of motorized vehicles, similar to John Deere, although Montana has a very small market share. The major product lines of Montana are motorcycles, motorized wheelchairs and shopping carts, trailers for vehicles, snow removal and lawn care machines, and forklift trucks. The Montana organizational chart is depicted in Exhibit 14-1. Carla has said on more than one occasion that the organization of Montana Vehicles has too much overlap and not enough cross-exchange of ideas. “We have loads of talented people in each division, but they work in silos. I would like to see more advances in manufacturing and technology shared across our product lines. To give you a small example, an engineer in our forklift truck division developed a great little gear made out of plastic. But no other division is using the same gear. And why is each group purchasing mobile devices from a different vendor?”

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